WIN MCH aims to address wide range of health systems issues related to women and children such as paying special attention to the critical period of adolescence and using pregnancy as a window of opportunity for promoting health for women. WIN MCH’s goal is to build a platform and ecosystem for innovation generation and testing that will develop new ideas and solutions in the form of products and models that address priority MCH challenges. It will also provide an enabling environment for taking ideas to application in community through testing. At the same time, the WIN MCH will work with government and other large donors/CSR organizations for scaling up of evidence-based solutions. It is expected that the WIN MCH will emerge as a testing lab for ideas and technology that may find commercial and non-commercial avenues such as social enterprise, for profit or not for profit entities. The vision of WIN MCH is to expand it’s activities beyond India to Southeast Asia region.