What do we do

WIN MCH aims to address wide range of health systems issues related to women and children such as paying special attention to the critical period of adolescence and using pregnancy as a window of opportunity for promoting health for women. WIN MCH’s goal is to build a platform and ecosystem for innovation generation and testing that will develop new ideas and solutions in the form of products and models that address priority MCH challenges. It will also provide an enabling environment for taking ideas to application in community through testing. At the same time, the WIN MCH will work with government and other large donors/CSR organizations for scaling up of evidence-based solutions. It is expected that the WIN MCH will emerge as a testing lab for ideas and technology that may find commercial and non-commercial avenues such as social enterprise, for profit or not for profit entities. The vision of WIN MCH is to expand it’s activities beyond India to Southeast Asia region.

This lab at IIPHG will focus on priority MCH challenges including Prevention Strategies – such as improved care for Low Birth Weight children via nutrition and home care instruments. It will work to enhance use of technology to improve diagnosis and increase choice of treatment modalities. These include both established and emerging causes of mortality and morbidity among the vulnerable populations. WINMCH will enable development of the capacity to undertake “Middle” stream of technology cycle (identifying health problems where available and proven technologies can make a significant difference, adopting and testing these technologies in rural setting, assisting in scaling-up their use through linkages with local organizations) thus realizing the potential improvement in health that is possible at the current state of knowledge. Currently there is no organization in India that is performing such a role in applying science and technology solutions to improve health, particularly of rural women and children. Thus, the WINMCH would develop such needed capacity in this space.

Innovations Supported
  • WINMCH, IIPHG has executed a contract with Bhartiya Seva Samaj, located in Vadodara, and has presence in 33 districts of Gujarat state. The nuances of the understanding between both organisations is to conduct Anaemia screening of pregnant women using ToucHb, a non-invasive method of Hb estimation. (Read more)

Field area for pilot testing interventions in community settings is being developed which would initially cover an area of about 300,000 populations – about 2-3 Taluka/sub-district in Gujarat, India. Basic demographic data would be collected regularly (Quarterly) and the innovative solutions would be field-tested. The identified district authorities are consulted for the selection of the villages to be included in the site. A demonstration site for data management will be developed which can help government to better monitor national/state programs and improve buy in from the district and state authorities. Data will be used for evaluation and improvements of the solutions tested and develop models/standard-operating guidelines for scale up. WIN MCH will tie up organizations such as National Health Systems Resource Centre that has established innovation scaling up linkages.

Field Site

  • Tribal field site: Bhiloda Block, Meghraj Block, Modasa Block of Aravalli district.
  • Rural Field Site: Bavla Block, Ahmedabad District.
  • Urban: Slum area of Ahmedabad Municipal Corporation.

WIN MCH will share experience and knowledge, best practices and ignite new ideas through interaction and organizing series of interactive programs, workshops, seminars and an annual conference on innovations in MCH in India. The linkage hub will provide an online learning platform for public health practitioner.

Although a large number of innovations and new technology is developed, quite often they are not evidence based and are not well evaluated due to lack of attention or government inaction. In the US and Europe, this function is assigned to universities or specialized government institutes like CDC, NIH in the US and NICE in UK. This vital function is lacking in India. The WIN MCH will collect and compile systematic evidence of effectiveness of various interventions for policy and program development as well as adoption of new technologies.